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Essentials of marketing : a marketing strategy planning approach / William D. Perreault Jr., PhD, University of North Carolina, Joseph P. Cannon, PhD, Colorado State University, E. Jerome McCarthy, PhD, Michigan State University
Essentials of marketing : a marketing strategy planning approach / William D. Perreault Jr., PhD, University of North Carolina, Joseph P. Cannon, PhD, Colorado State University, E. Jerome McCarthy, PhD, Michigan State University
| Author | Perreault, William D., Jr., author |
|---|---|
| ISBN | 9781260570915 (pbk.) |
| ISSN | |
| Call Number | HF5415P455 2021 |
| Publication | New York, NY : |
| Year | 2021 |
| Physical Desciption | xxxii, 768 pages : color illustrations |
| Subject |
Marketing
|
| Related Name |
Cannon, Joseph P. (Assistant professor of marketing), author
McCarthy, E. Jerome /q(Edmund Jerome), author |
| URL |
Availability:
| Perpustakaan Imam Al-Syafi'i | ( 1 Copy ) |