Essentials of marketing : a marketing strategy planning approach / William D. Perreault Jr., PhD, University of North Carolina, Joseph P. Cannon, PhD, Colorado State University, E. Jerome McCarthy, PhD, Michigan State University


Essentials of marketing : a marketing strategy planning approach / William D. Perreault Jr., PhD, University of North Carolina, Joseph P. Cannon, PhD, Colorado State University, E. Jerome McCarthy, PhD, Michigan State University

Author Perreault, William D., Jr., author
ISBN 9781260570915 (pbk.)
ISSN
Call Number HF5415P455 2021
Publication New York, NY :
Year 2021
Physical Desciption xxxii, 768 pages : color illustrations
Subject Marketing
Related Name Cannon, Joseph P. (Assistant professor of marketing), author
McCarthy, E. Jerome /q(Edmund Jerome), author
URL
Availability:
Perpustakaan Imam Al-Syafi'i ( 1 Copy )