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Essentials of marketing research / Joseph F. Hair, Jr., University of South Alabama, David J. Ortinau, University of South Florida, Dana E. Harrison, East Tennessee State University
Essentials of marketing research / Joseph F. Hair, Jr., University of South Alabama, David J. Ortinau, University of South Florida, Dana E. Harrison, East Tennessee State University
| Author | Hair, Joseph F., author |
|---|---|
| ISBN | 9781260575781 (pbk.) |
| ISSN | |
| Call Number | HF5415.2H149 2021 |
| Publication | New York, NY : |
| Year | 2021 |
| Physical Desciption | xx, 428 pages : color illustrations |
| Subject |
Marketing research
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| Related Name |
Ortinau, David J., author
Harrison, Dana E., author |
| URL |