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Digital advertising : theory and research / edited by Shelly Rodgers, Esther Thorson

Digital advertising : theory and research / edited by Shelly Rodgers, Esther Thorson -- New York, NY ; London Routledge, Taylor & Francis Group 2017 -- (c)2017

xxviii, 465 pages : illustrations

ISBN:  9781138654457 (pbk.)

Includes bibliographies and index 

1. Internet advertising 

I. Rodgers, Shelly (Shelly Lannette), editor  II. Thorson, Esther, editor 

HF6146.I58D571 2017