Media and communication research methods / Arthur Asa Berger

Berger, Arthur Asa, author

Media and communication research methods / Arthur Asa Berger -- Los Angeles, CA ; London, UK : SAGE Publications, 2020 -- ©2020

xix, 463 pages : illustrations

ISBN:  9781544371740 (pbk.)

Interntional student edition  -- Includes bibliographical references (pages 441-450) and indexes 

1. Mass media -- Research -- Methodology  2. Communication -- Research -- Methodology 

P91.3B496 2020