Essentials of marketing : a marketing strategy planning approach / William D. Perreault Jr., PhD, University of North Carolina, Joseph P. Cannon, PhD, Colorado State University, E. Jerome McCarthy, PhD, Michigan State University

Perreault, William D., Jr., author

Essentials of marketing : a marketing strategy planning approach / William D. Perreault Jr., PhD, University of North Carolina, Joseph P. Cannon, PhD, Colorado State University, E. Jerome McCarthy, PhD, Michigan State University -- New York, NY : McGraw-Hill Education, 2021 -- ©2021

xxxii, 768 pages : color illustrations

ISBN:  9781260570915 (pbk.)

Includes indexes 

1. Marketing 

I. Cannon, Joseph P. (Assistant professor of marketing), author  II. McCarthy, E. Jerome (Edmund Jerome), author 

HF5415P455 2021