Essentials of marketing research / Joseph F. Hair, Jr., University of South Alabama, David J. Ortinau, University of South Florida, Dana E. Harrison, East Tennessee State University

Hair, Joseph F., author

Essentials of marketing research / Joseph F. Hair, Jr., University of South Alabama, David J. Ortinau, University of South Florida, Dana E. Harrison, East Tennessee State University -- New York, NY : McGraw-Hill Education, 2021 -- ©2021

xx, 428 pages : color illustrations

ISBN:  9781260575781 (pbk.)

This International student edition is for use outside of the U.S.  -- Includes indexes 

1. Marketing research 

I. Ortinau, David J., author  II. Harrison, Dana E., author 

HF5415.2H149 2021