Tag
Ind#1
Ind#2
Name
000
01036 a2200241 4500
008
211006
020
/a9781260570915 (pbk.)
039
/a20210317104042 /b0265/c20211006100200/d0404/y20220322141114/z0943
090
/aHF5415P455 2021
100
1
/aPerreault, William D., Jr., /eauthor
245
1
0
/aEssentials of marketing : /ba marketing strategy planning approach / /cWilliam D. Perreault Jr., PhD, University of North Carolina, Joseph P. Cannon, PhD, Colorado State University, E. Jerome McCarthy, PhD, Michigan State University
250
/a17th edition
260
/aNew York, NY : /bMcGraw-Hill Education, /c2021
264
4
/c©2021
300
/axxxii, 768 pages : /bcolor illustrations
336
/atext /2rdacontent
337
/aunmediated /2rdamedia
338
/avolume /2rdacarrier
500
/aIncludes indexes
541
/aAreesh Education & Trading /hRM113.00
650
0
/aMarketing
700
1
/aCannon, Joseph P. /c(Assistant professor of marketing), /eauthor
700
1
/aMcCarthy, E. Jerome /q(Edmund Jerome), /eauthor